A Slice of Purpose: Vollpension’s Social Impact Story
Vollpension began in 2012 as a pop-up project during Vienna Design Week, blending two powerful ingredients: Austria’s baking heritage and the underappreciated resource of senior citizens’ wisdom and warmth. The founders were a group of creatives and social entrepreneurs who wanted to tackle social isolation among the elderly while reviving the spirit of the traditional Viennese Kaffeehaus in a more personal, modern way.

After its initial success, Vollpension opened its permanent café in the Schleifmühlgasse in 2015, followed by a larger venue in the first district. The name “Vollpension” is a playful nod to the term for “full pension”, but here it suggests more than just financial security – it’s about being fully included, fully engaged, and, quite literally, fully fed.
The project employs retired individuals – mostly women – as bakers and café staff. Many of them are over 60 and bring decades of experience, family recipes, and stories to the table. The idea is beautifully simple: creating jobs for older adults while giving customers the chance to enjoy homemade food that carries real cultural value.
In recent years, Vollpension has expanded its impact, offering baking workshops, and even digital “Baking with Oma” online classes during lockdown. They’ve garnered national recognition, not just for their cakes, but for showing how intergenerational exchange can be meaningful and profitable.
At its heart, Vollpension is a love letter to the past, packaged in a setting that speaks to today’s aesthetics and values. It’s proof that a good piece of cake – served with history, humanity, and a cheeky sense of humor – can still make the world feel a little smaller and a lot warmer.




















































































































