Naschmarkt – Vienna’s Famous Open-Air Market
Naschmarkt has been an essential part of Vienna’s culinary and cultural life for centuries. Naschmarkt’s beginnings trace to the 16-century Aschenmarkt, where milk carried in ash-wood buckets called “Asch” was one of several farm products sold to Viennese residents. Over time, the name evolved into Naschmarkt, which some romantically associate with the German word naschen – meaning “to nibble” or “snack” – a fitting description for the market’s modern-day appeal.
An imperial decree in 1793 required all fruit and vegetables brought into Vienna by cart to be traded at the Naschmarkt, making it the city’s principal produce hub, while dedicated meat and spice stalls appeared only later in the 19th century. Traders from across the Austro-Hungarian Empire and beyond brought exotic goods, making it a melting pot of cultures long before globalization took hold. In the late 19th and early 20th centuries, the market underwent significant renovations, with the construction of permanent stalls and the introduction of the striking Art Nouveau facades that still characterize parts of the area today.
During World War II, Naschmarkt suffered damage but quickly regained its place as the city’s primary market post-war. Over the decades, it evolved beyond a simple food market, incorporating international cuisine, gourmet delicacies, and a lively restaurant scene. Today, it is one of Vienna’s most visited spots, for both locals doing their daily shopping, and for food lovers and tourists looking to experience the city’s diverse flavors.
The flea market, held every Saturday, is a more recent addition, yet it has become just as iconic. Here, visitors can find everything from vintage Austrian antiques to second-hand books, records, and rare collectibles.
Despite its transformation over the centuries, Naschmarkt has retained its role as Vienna’s most vibrant and dynamic marketplace.
