Fall in Love with

Kärntner Strasse

Summer promenade on Kärntner Straße.
Elegant Kärntner Straße in summer splendor, where historic facades and modern boutiques create a perfect shopping backdrop.
Winter magic on Kärntner Straße, where festive lighting and delicate snowflakes create a fairytale atmosphere.
Summer promenade on Kärntner Straße.
Elegant Kärntner Straße in summer splendor, where historic facades and modern boutiques create a perfect shopping backdrop.
Winter magic on Kärntner Straße, where festive lighting and delicate snowflakes create a fairytale atmosphere.

Kärntner Strasse

Map 1 hour
Affiliate disclosure: Links marked with * are affiliate links; we may earn a commission at no extra cost to you; our recommendation remains independent.

Kärntner Straße is one of Vienna’s most famous shopping streets, stretching from Stephansplatz (home to St.Stephen’s Cathedral) to the Vienna State Opera. As a pedestrian-only zone, it is lined with luxury boutiques, department stores, historic cafés, and cultural landmarks. From the Middle Ages onward, Kärntner Straße formed the northern end of a route through Carinthia toward Adriatic ports – especially Venice. Kärntner Straße is a shopping and dining hotspot as well as a key sightseeing area. Its central location attracts tourists and locals, who visit for high-end fashion, coffeehouse culture, or a leisurely walk through Vienna’s historic city center.

Address:
Kärntner Straße
1010 Wien

Muvamo Opinion

Kärntner Straße is one of the most beautiful and vibrant streets in Vienna. It is full of history, culture, and elegance. The street is lined with grand buildings that show Vienna’s rich architectural heritage. At the end of the street, the magnificent St. Stephen’s Cathedral stands as a symbol of Vienna’s history and beauty.

The shopping experience on Kärntner Straße is exceptional. The street is home to many luxury brands, stylish boutiques, and well-known international stores. It also has traditional Austrian shops that offer high-quality products, from handcrafted items to elegant clothing and jewelry. Every store is inviting, and the variety ensures that there is always something interesting to discover.

The atmosphere on Kärntner Straße is full of life. The sound of live performances, combined with the hum of people walking and talking, makes the street feel exciting and dynamic. There is always something happening, and the lively mood adds to the charm of the area.

Cafés and coffee houses along the street provide the perfect opportunity to take a break and enjoy Vienna’s famous coffee culture. Many of these cafés have a long history and serve classic Viennese treats like Sachertorte and Apfelstrudel. Sitting at an outdoor table, watching the world go by, and enjoying a delicious dessert creates a relaxing and enjoyable experience.

The beautiful architecture, the vibrant energy, and the mix of tradition and modernity make it one of the most special places in Vienna. Kärntner Straße is full of history, culture, and elegance, creating a special experience in Vienna.

Gastronomic Discoveries

Hidden Gems

  • Head to Steffl’s rooftop Sky bar for a cocktail with a view over Vienna’s skyline.

Our Little Extras

  • Head towards Graben, a nearby pedestrian street, for more luxury shopping and the impressive Pestsäule (Plague Column).
Photo Spots & POIs
St. Stephen's Cathedral South Tower's viewing platform offering unique photo opportunities.
St. Stephen's Cathedral South Tower's viewing platform offering unique photo opportunities.Morning light illuminating the St. Stephen's Cathedral intricate stone facade, perfect for architectural photography.Iconic mosaic roof of St. Stephen's Cathedral, its 230,000 glazed tiles creating the distinctive double-headed eagle and Vienna's coat of arms.

St. Stephen’s Cathedral

Rising majestically at Stephansplatz, St. Stephen’s Cathedral (Stephansdom) is Vienna’s most iconic landmark. Its Gothic spires, colorful tiled roof, and intricate details make it a masterpiece of medieval architecture. Step inside to admire the grand nave, stunning stained glass windows, and the famous pulpit by Anton Pilgram. Don’t miss climbing the South Tower (343 steps!) for panoramic views of the city. Even just standing outside and taking in the ornate exterior is an unforgettable experience.

Map
Photos More
Vienna State Opera illuminated at night, its golden lights creating a dramatic atmosphere against the dark sky, a must-capture moment for photographers.
Vienna State Opera illuminated at night, its golden lights creating a dramatic atmosphere against the dark sky, a must-capture moment for photographers.Vienna State Opera in winter, its grand architecture enhanced by a pristine blanket of snow, offering a stunning photo opportunity.Snow-covered Vienna State Opera creating a magical winter scene.

Vienna State Opera

At the southern end of Kärntner Strasse, the Vienna State Opera (Wiener Staatsoper) is a cultural gem and one of the world’s most renowned opera houses. Opened in 1869, it has hosted countless legendary performances by the greatest artists in classical music. Even if you’re not attending a performance, you can join a guided tour to admire the opulent interiors, including the grand staircase and the Tea Salon. At night, the illuminated façade adds a touch of magic to the area.

Map
Photos More
Hotel Sacher Vienna
Hotel Sacher Vienna

Hotel Sacher

Famous for being the birthplace of the original Sachertorte, Hotel Sacher is more than just a luxury hotel- it’s a Viennese institution. Opened in 1876, this elegant establishment is steeped in history and has hosted royalty, celebrities, and artists over the years. The hotel’s café is the perfect spot to indulge in a slice of its famous chocolate cake, paired with a cup of Viennese coffee. Don’t forget to snap a photo in front of the entrance, which exudes old-world charm.

Map
Photos
Creative perspectives of the famous tie on Kärntner Straße, a must-shot for social media.
Creative perspectives of the famous tie on Kärntner Straße, a must-shot for social media.Trendy photo spot at the oversized tie, ideal for urban lifestyle shots.Stylish tie sculpture creating perfect frames for modern portraits.Artistic tie installation against historic facade, perfect for modern contrast shots.Iconic tie sculpture on Kärntner Straße, a popular Instagram spot.

Popp & Kretschmer Giant Red Ribbon

At the corner of Kärntner Strasse and Graben, the red ribbon wrapping around the elegant Popp & Kretschmer building has become a beloved seasonal landmark in Vienna. Every year during the holiday season, this high-end fashion boutique transforms its exterior with a giant, perfectly tied red bow, giving the already grand building the look of a luxurious gift. The ribbon has become a popular photo spot for visitors and adds a festive charm to one of Vienna’s most stylish shopping corners. Even if you’re not in town during the holidays, the boutique itself is worth visiting for its carefully curated selection of designer clothing and accessories.

Map
Photos

The History and Charm of Kärntner Straße

Kärntner Straße is one of Vienna’s most historic and well-known streets. It dates back to Roman times when it was part of an important road network. In the Middle Ages the street formed the northern end of a route toward Adriatic ports such as Trieste and Venice. Trieste rose to become the Habsburg monarchy’s chief port in the 18th century, while Venice joined the empire only in the 19th century. Luxury goods – including Venetian glass, fine silks and spices – travelled northward over Alpine passes to Vienna, with Kärntner Straße serving as the city-centre stretch of that route. The name Kärntner Straße comes from Carinthia, the region the road passed through on the way south.

Kärntner Straße began gaining status in the late 18th century, but it became a truly fashionable shopping artery after its 19th-century widening and the construction of grand stores and hotels. In the 19th century, Vienna’s burgeoning coffee-house culture took hold along Kärntner Straße, with venues such as Café Sacher becoming favourite meeting spots for intellectuals, musicians and artists.

Kärntner Strasse - 1
Elegant Kärntner Straße in summer splendor, where historic facades and modern boutiques create a perfect shopping backdrop.

Second World War bombing devastated much of Kärntner Straße. Although landmark buildings were repaired, many gaps were rebuilt in the 1950s-60s with simpler modern façades, altering the street’s historicist appearance. In the 20th century, the street was pedestrianized, solidifying its status as Vienna’s premier shopping boulevard. Today, Kärntner Straße is a vibrant destination, known for its luxury boutiques, historic cafés, and cultural landmarks.