Adriana and Mario standing in the pyramid room with geometric golden projections reflected around them.

Visitors watching a mountain landscape projected across the walls of the 360-degree show room.

Adrianas silhouette between two backlit panels showing the pyramids of Giza labeled with the word today.

Lightning and glowing lava projected across the 360-degree room during the Book of the Dead sequence.

Adriana and Mario touching an interactive wall projection of glowing cave paintings and ancient symbols.

Adriana surrounded by pink and purple geometric projections inside the mirrored pyramid room.

Illuminated relief model of a submerged city next to information panels about Atlantis.

Adriana and Mario silhouette inside the mirrored pyramid room surrounded by golden geometric light patterns.

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Immersium Vienna

Immersium Vienna is Austria's first permanent immersive museum, with rotating multimedia exhibitions, a 5D ride, and VR experiences on Habsburgergasse.

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Immersium Vienna

 Map 60 mins

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Immersium Vienna is Austria's first permanent immersive experience museum. Located on Habsburgergasse in Vienna's 1st district, it covers more than 1,100 square meters across three floors, all filled with large-scale projections, interactive stations, and soundscapes designed to pull you straight into whatever world the current exhibition happens to be about.

The concept works on a rotating experience model, with new themes periodically taking over the venue. Since opening in 2023, Immersium Vienna has run shows dedicated to dinosaurs (Jurassic), wildlife (Planet Wildlife with ORF Universum), ancient mysteries (World of Mysteries), and seasonal specials like Magisches Weihnachten. The permanent technical setup stays broadly the same: projection technology, layered sound design, interactive stations, a 360-degree experience room, a 5D motion ride, and an optional VR element, while the exhibition content changes with each new theme. Think of it less as a traditional museum and more as an hour-long walkthrough experience that keeps you moving, tapping screens, solving puzzles, and occasionally gripping the rails on a ride.

Family Friendly Interactive Experience Museum

 Opening Hours Website Wheelchair AccessSource: Google Maps

Address:
Habsburgergasse 10
1010 Wien

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Muvamo Opinion

Immersium Vienna fills a gap in the city’s attraction lineup. Vienna has world-class museums, palaces, and concert halls, but it didn’t really have a proper immersive experience venue until this one opened in 2023.

The production quality is what counts here. The 5D ride has real theme park energy, the 360-degree closing show looks great, and the interactive stations in between keep the energy up throughout.

It works whether you’re with kids or without. You’re too busy solving puzzles, watching projections wrap around you, or gripping the handrails on the ride to think about who the place was designed for. Past exhibitions have ranged from dinosaurs and Arctic wildlife to the Pyramids of Giza, Stonehenge, and Atlantis – the themes keep shifting, and some pull in adults more naturally than others.

Two things we particularly like. First, the timeslot system. It helps control the flow of visitors, so the experience usually feels more structured than a free-for-all exhibition. Second, the rotating experiences mean there’s a reason to come back: Immersium Vienna periodically transforms while the core setup stays the same.

The location is a bonus. Habsburgergasse sits between Kohlmarkt and Michaelerplatz, right in the middle of a walking route you’d probably take anyway.

The VR add-on costs extra and is short – fine if you’re curious, but not essential. At roughly an hour, Immersium Vienna fits easily into a day that’s already full of sightseeing.

Helpful Hints

Book your Immersium Vienna timeslot online – popular slots sell out, and walk-ins risk waiting for the next available window.
Use the lockers in the foyer before entering. You’ll want your hands free for the interactive stations.
The VR ride costs extra and runs separately from the main experience. You can decide to add it on-site after your walkthrough.

Gastronomic Discoveries

The small Immersium café serves drinks, tea, and ice cream - fine for a quick coffee or short break after your visit.
Kohlmarkt is a two-minute walk away, with Gerstner and Demel both within easy reach.
For a sit-down meal after, the streets around Michaelerplatz and Graben offer plenty of options across all price ranges.

Hidden Gems

The technical, graphic, and digital design is developed in Austria, while the exhibition content is created in collaboration with national and international experts.
Each exhibition uses layered sound design that changes with the different rooms and story zones.
The 5D ride can be adapted to the exhibition theme - the World of Mysteries run, for instance, uses an "Atlantis" scenario for the ride.

Our Little Extras

The Immersium Dining program runs separately on select evenings - a multi-course immersive dinner where the projections and soundscapes become part of the meal. Different ticket, different vibe, worth checking.
If the current exhibition doesn't appeal, wait a few months. The rotating concept means there's always something new on the horizon.

Row of motion seats with harnesses in the VR Theater lit by purple light.

 More Photos

From Projectors to Pyramids - Immersium Vienna

Immersium Vienna opened its doors in 2023, becoming Austria's first permanent immersive experience museum. The venue occupies a building on Habsburgergasse 10 in Vienna's Innere Stadt, just steps away from the Hofburg Palace and Michaelerplatz.

Across three floors and more than 1,100 square meters, the venue combines projection technology, layered sound design, interactive stations, a 360-degree immersive experience room, a 5D motion ride, and a dedicated VR element. All of this infrastructure is permanent. What changes are the exhibitions themselves, which rotate periodically and completely transform the visual and narrative content layered onto the hardware.

Immersium Vienna - 1 — Misty mountain peaks fill the main show room.

The venue has hosted several exhibitions since launch, each built around a different theme. Past editions have explored prehistoric creatures (Jurassic), global wildlife in collaboration with ORF Universum (Planet Wildlife), ancient mysteries from the Pyramids of Giza to the Nazca Lines (World of Mysteries), and seasonal specials like Magisches Weihnachten. Each exhibition reshapes the entire venue - from the walkthrough zones and interactive puzzles to the 360-degree show and the 5D ride scenario. Check the official website for the latest exhibition schedule.

Each visit follows a one-way path through the exhibition, with a timed entry system that helps space out groups and manage visitor flow. The standard experience takes about 60 minutes. After the walkthrough, visitors can optionally add a VR ride for an extra fee. The experience ends in the ground-floor foyer, which houses the Immersium Shop and provides access to lockers and restrooms; this foyer area is accessible without a ticket. A small café is also available at Immersium Vienna.

Tickets

We recommend booking your tickets online in advance, especially on busy days. It’s more convenient than buying on the day and helps you secure your preferred time slot and avoid queues at the entrance.

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